When we started using Quality Assurance services, our main goal was to improve the number of vehicle buyers that were becoming Service Department customers. We had tried various things to try to retain more of our vehicle buyers, but nothing seemed to work.
We were impressed by the flexibility and customization of the services offered by Quality Assurance, so after careful consideration we decided to give them a try. Quality Assurance implemented processes to make sure each vehicle buyer was contacted with a letter right after the purchase, and again with a phone call shortly before the first service visit was due. Both of these items were tailored to our dealership and our customers, which made a big difference. I am pleased to say that the results have far exceeded our expectations. Our percentage of scheduled first service appointment visits has increased from 31.1 percent to 73.2 percent!
Quality Assurance has many years of experience working with dealerships, so we were able to count on Quality Assurance to handle all of the details of setting up a system that was just right for us. We just told our Quality Assurance representative what we needed to improve, and he took it from there. We have been using Quality Assurance letters and calls for over two years.
Quality Assurance offers a wide range of services designed to increase Service Department retention and profitability. I recommend Quality Assurance for any dealership that is trying to improve in these areas.
Scott Passage
Service Manager
Stivers Ford - Waukee, IA
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